LG C9 Series 77″ OLED 4K Smart TV-OLED77C9PUB

9 reviews


At a Glance
Once you’ve watched your favorites on LG OLED TV, every other flat screen just looks flat. Movies, shows, sports, gaming — OLED displays it all in a new light, bringing out richness in all colors and uncovering what was once hidden in crisp, clear detail.

Available In Stock

GTIN: N/A SKU: ADS02676 Categories: ,


Get to know this product.

Perfect black brings out the darkest details.

Perfect black and infinite contrast bring out shadow detail in the darkest scenes. That’s the power of 8.3 million individually lit pixels in LG OLED TVs.

The brains to make everything look more real.

Images, action and color are brought to new life to instantly enhance picture quality through LG’s best 4K processor including 4-step noise reduction — empowered by AI at its core.

The world’s most intelligent TVs.

LG AI TVs are the first with the Google Assistant and Alexa built in, using LG ThinQ AI technology to become the center for your smart home.

See the bigger picture.

Step up to a bigger picture from the leaders in OLED. 8.3 million pixels are perfectly suited for a superior view on an Ultra-Large 77″ screen — even up close.

Transform your TV into an entertainment powerhouse.

Advanced image and sound technologies inspired by the cinema optimize picture and sound for a spectacular, more lifelike experience in every scene — it’s ultravivid picture and powerful, moving audio that seems to flow all around you.


  • LG ThinQ AI
  • Google Assistant
  • Alexa
  • LG OLED Display
  • LG a9 Gen 2 Intelligent Processor
  • Dolby Vision
  • Dolby Atmos

Picture (Panel)

Display Type OLED
Display Resolution 4K Ultra HD (3,840 x 2,160)
Wide Viewing Angle Yes
Dimming Technology Pixel Level Dimming

Picture (Processing)

Picture Processor a9 Gen 2 Intelligent Processor
HDR (High Dynamic Range) 4K Cinema HDR (Dolby Vision®, HDR10, HLG), HDR Dynamic Tone Mapping Pro
Contrast Object Depth Enhancer, Ultra Luminance Pro
Clarity Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
Color Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
Resolution Upscaler 4K Upscaler

AI TV (Artificial Intelligence)

LG ThinQ® AI Yes
Google Assistant Yes
Alexa Built-In Yes (Available via firmware update)
Google Home Compatible Yes (Google Home device sold separately)
Amazon Alexa Compatible Yes (Amazon Alexa device sold separately)
Intelligent Voice Recognition Yes

Smart TV

Operating System webOS
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
LG Content Store (App Store) Yes
Full Web Browser Yes


Speaker System 2.2 Channel
Output Power 40W (20W Woofer)
Dolby Atmos Yes
WiSA Ready Yes (Separate Dongle Purchase Required)
DTS Decoder DTS-HD
Bluetooth Audio Playback Yes
LG Sound Sync Yes


Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes

Inputs & Outputs

HDMI Input (HDCP 2.2) 4 (1 rear, 3 side)
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 3 (2 rear, 1 side)
RF Connection Input (Antenna/Cable) 1 (rear)
Composite Input (AV) 1 (rear)
Ethernet Input 1 (rear)
RS-232C Input (Mini Jack) 1 (rear)
Digital Audio Output (Optical) 1 (rear)


Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5W


TV Dimensions with Stand (WxHxD) 67.8″ x 41.2″ x 10″
TV Dimensions without Stand (WxHxD) 67.8″ x 39″ x 2.2″
Packaging Dimensions (WxHxD) 74.6″ x 44.5″ x 11.2″
VESA Mounting (W x H) 400 x 200
TV Weight without Stand 65.9 lbs
Packaging Weight 101.9 lbs
TV Weight with Stand 74.5 lbs

Accessories Included

Remote Magic Remote Included
Remote Control Battery Yes
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes


Limited Warranty 1 Year Parts & Labor

Misc. Specs

Product Weight 74.5
HDMI Inputs 4
Wall Mountable Yes
Screen Resolution 4K
Width (in.) 67.8
Depth (in.) 10
Height (in.) 41.2
Screen Size Class (in.) 77
Screen Size (Measured Diagonally) (in.) 76.7
Manufacturer Warranty 1 Year Parts & Labor
Screen Refresh Rate (Hz.) 60
Bluetooth Yes
Voice Control Alexa/Google
Wifi Connectivity Yes
Smart Compatible Yes
Wifi Capable Yes
Bluetooth Capable Yes

9 reviews for LG C9 Series 77″ OLED 4K Smart TV-OLED77C9PUB

  1. Nancy

    Great TV, Great service

    My OLED65C9AHA had a display problem and was recently out of warranty. LG took care of the display without question. The tv is fantastic and the LG company stands behind their products! Just the best.

  2. Wilbrandon

    It’s a great tv

    I like everything about the tv except the volume changes so much even with the steady volume turned on and the older shows sound like a small cheap raido playing the rest is great.

  3. Scotty2389

    Amazing TV

    Owner of an E7 this TV while not having better sound or being brighter has newer features like HDMI2.1 and is a faster TV. Apps run better and like I mentioned, HDMI 2.1 is great for next gen gaming.

  4. Nmgar

    Best Picture Ever

    I have my own personal theatre to come home to, the picture quality is a 10/10, the features 10/10 this TV has outperformed any TV I’ve ever seen.

  5. John

    Excellent TV and support and service form LG

    I bought the the LG OLED C9 in 2019 and I have to say that it is the most beautiful television that I have ever owned. I was huge believer in Plasma back in the day owning an LG in 2005 and a Panasonic in 2012. The LG OLEDs take the crown as the most beautiful telecoms with great blacks, colors, and especially responsiveness motion. They have an amazing support and service team too, they really believe in OLED and do they’re best remedying any situation.

  6. Lego3423

    Simply the best TV available in 2020.

    After much shopping around and homework, sifting through online ratings and reviews, comparisons and feature breakdowns, this TV became the clear choice as the best possible TV on the market at the time of purchase (Spring 2020). In the year I’ve had it, it has demonstrated this truth again and again, providing the absolute sharpest and most vivid picture one could hope for without washing out details in the brightest shots or details being lost in murkiness in the darkest darks. Everything is clearly represented in the picture, and movement is as smooth as silk. It just doesn’t get any better than this, folks.

  7. Katonah

    I really like the Deep Blacks of OLED

    The Deep Blacks of OLED are Amazing. I never want to go back to LED with backlit screens with grey blacks. The OLED makes the colors have a very deep cinematic experience it just looks so good. I went with LG for Dolby Vision it was another selling point for me. I personally don’t think you can beat the picture quality of OLED without Micro LED.

  8. Gera123

    Great Technician

    Dustin did and awesome job!! Communication and process to repair was excellent.

  9. Drummond

    Great service

    Gary was a wonderful repair person. Prompt and knowledgeable.

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